The Klaviyo Gap Report: Real-Time Cart Recovery
If your store does £50k monthly, you're abandoning £116k in carts every month. This revenue is recoverable - and we'll show you exactly how.
The Revenue Leak
If your store does £50k monthly, you're abandoning £116.7k in carts every month.
That's 70% of potential sales walking away - representing £29.2k+ in recoverable revenue (at a conservative 25% recovery rate) most stores don't know they're missing.
The question isn't whether you have a cart abandonment problem. Every store does.
The question is: can you afford to keep losing £297.5k+ annually to silence?
70%
Potential sales walking away
£116k
Abandoned carts monthly
For stores doing £50k/month
£29k+
Recoverable revenue
Most stores are missing
£298k
Annual loss to silence
(NOTE: If your stores does £10k monthly, divide these figures by 5. If it does £20k monthly, multiply these figures by 2 and then divide by 5. If it's £30k monthly, multiply these figures by 3 and then divide by 5 etc.)
This revenue is recoverable because shoppers abandon for solvable reasons: shipping questions, sizing concerns, delivery timing, trust issues - not because they don't want to buy.
You probably have all this information on your site - in FAQs, product descriptions, policy pages.
But shoppers don't read them! They need answers right now, in the moment of hesitation, in a format that feels like help, not homework.
That's the gap Klaviyo leaves.
Where Klaviyo Fits (And Where It Doesn't)
The opportunity is massive: SMS gets 98%+ open rates vs email's 20-25%. But only if your store responds to messages.
Most Shopify stores use Klaviyo for email and SMS campaigns. But Klaviyo has a £50-75k problem.
The Klaviyo Reality:
1
Sends one-way SMS messages on a schedule (1 hour later, 24 hours later)
2
If a customer replies with "When does this ship?" or "Do you have my size?" - a human must respond
3
At scale, stores hire 2-3 customer service agents at £25k each just to handle SMS replies
4
Those agents only work 9-5, Mon-Fri - abandoned carts at night and weekends go unanswered
The Cost:
  • Klaviyo subscription: ~£400/month
  • 2 SMS support agents: £50k/year
  • Total: £54,800 annually - and carts still go cold overnight and at weekends
The "Golden Hour" of recovery
Most recoverable carts convert within 15–30 minutes
Klaviyo emails send too late
Inbox visibility is low due to promos
Klaviyo follows up later. Cart Rescue AI engages immediately - catching shoppers at peak intent when they're most likely to complete the purchase.
When Carts Actually Get Abandoned:
Evenings
(after 6pm when teams are offline)
Weekends
(when support is unavailable)
Mobile browsing
(on the go, need quick answers)
Peak seasons
(when support is overwhelmed)
Klaviyo emails during these times sit unopened in crowded promotional folders.
Human agents aren't available to respond to SMS replies.
This is precisely when conversational AI delivers maximum value - providing high-intent shoppers with support and real-time reassurance, 24/7.
Example:
Klaviyo flow:
Sends: "You left something behind! 10% off" at 1am.
Customer replies: "When will it ship?" at 2am.
Message sits unanswered until 9am when your team arrives.
Cart goes cold.
Cart Rescue AI:
Sends: "Hi Sarah, saw you were looking at the sapphire blue dress. Any questions?" at 2am.
Customer asks: "When will it ship?" at 2:03am.
AI responds by 2:04am with exact delivery date.
Sale recovered by 2:10am.
The Questions Klaviyo Can't Answer:
When shoppers abandon carts and reply to Klaviyo SMS with:
  • "Is this true to size?"
  • "Does it come in black?"
  • "Do you offer Klarna?"
  • "When exactly will this arrive?"
...Klaviyo goes silent. A human must see the message, understand the context, look up the answer, and respond.
If it's 9pm on Saturday? The message sits unanswered until Monday morning. The cart is lost.
Cart Rescue AI answers these questions in seconds, 24/7, with product-specific accuracy.
Cart Rescue AI is different:
1
⚡ Proactive
Reaches out immediately when cart is abandoned (not 1 hour later)
2
💬 Two-way & autonomous
Engages in real conversations without human involvement
3
⏰ Works 24/7
nights, weekends, holidays with no humans needed
Direct Comparison:

Zero conflict, maximum efficiency: Klaviyo handles your scheduled campaigns and email flows. Cart Rescue AI handles proactive, autonomous conversations. They work together - you just eliminate the need for dedicated SMS support staff.
From Lost Cart to Recovered Sale:
Without Cart Rescue AI:
  1. Cart abandoned at 9pm
  1. Klaviyo email scheduled for 1 hour later (arrives in crowded promotions tab)
  1. Shopper has delivery question but no one to ask
  1. Sale lost
With Cart Rescue AI:
  1. Same cart abandoned at 9pm
  1. Instant SMS: "Hi Emma, saw you were looking at the black leather jacket. Any questions?"
  1. Shopper asks: "When will it arrive?"
  1. AI responds in 30 seconds with specific delivery date
  1. Sale recovered by 9:15pm
This is what the difference between scheduled messaging and conversational recovery looks like in terms of actual revenue:
What Recovery Actually Looks Like
Real Numbers from Real Stores:
Recovery Rate
20-30% of abandoned carts recovered (compared to <5% with email-only campaigns)
Time to First Sale
24-48 hours from go-live to first recovered revenue
Average Monthly Impact
£23-30k in additional revenue for stores doing £50k+/month
Quick ROI Snapshot
For a store doing £50k/month with typical abandonment and a conservative 25% recovery rate:
Klaviyo + agents approach: £15.2k net profit annually
Cart Rescue AI approach: £297.5 k net profit annually
That's 20× more profit - with zero hiring and zero fixed costs.
Common Questions:
Q: Will this replace Klaviyo?
A: No. Klaviyo handles scheduled campaigns and email flows. Cart Rescue handles real-time conversational recovery. They work together perfectly.
Q: What if shoppers find the texts annoying?
A: Messages only go to opted-in customers who've shown purchase intent. Instant opt-out is one text away. Complaint rate averages under 0.5%.
Q: How long to see results?
A: 24-48 hours from go-live to first recovered sale. Most stores see consistent daily recoveries within the first week.
Q: Will this slow down my site or checkout?
A: No. Unlike apps that inject code into your store, we connect externally via API. Zero impact on page speed, SEO, or user experience.
Ready to See the Complete Picture?
We've shown you the Klaviyo gap. Now see exactly how Cart Rescue AI fills it - with the complete implementation blueprint, full ROI breakdown, and day-by-day timeline.
Access Your Complete Cart Rescue Blueprint →
Or book a live demo call to map out your specific recovery potential.
Start Today!
Based in:
Ireland
Works with:
Shopify stores generating £10k+ monthly revenue
Stop losing revenue to silence.
Start recovering carts with AI.